TRENDS: Pantone's newest colour in three years~Minion Yellow

Pantone, the company that defines and standardises colours for design industries worldwide, released they're latest colour after three years and its called "Minion Yellow".

Suggested by Pharell Williams, its Pantone's first colour that is inspired by a Hollywood film, and what better animated film other than"Despicable Me". Its inspired by the adorable creatures in the movie, "Minions", who star in they're own film releasing soon. William's suggestion coincided with the company’s research, which revealed people were searching for an energizing color to add to their lives.

"Just as the sun’s rays enliven us, PANTONE "Minion Yellow" is a color that heightens awareness and creates clarity, lighting the way to the intelligence, originality and the resourcefulness of an open mind – this is the color of hope, joy and optimism," said Leatrice Eiseman, Executive Director, Pantone Color Institute.

To celebrate the upcoming "Minion" movie, Pantone worked with designers from Universal Pictures to find the most average shade of yellow for the minions, then designated it an official Pantone reference. In other words: you can now have your favourite Clothing or Phone cover in the shade of "Minion Yellow" or practically anything!

Being the first time that Pantone has partnered with any sort of movie franchise, the color team worked closely with the animators to get the exact shade right. “When developing the color, we thoughtfully considered the characters’ aura to ensure Pantone "Minion Yellow" is the exact right hue,” said Pressman.

“Minion yellow” will be added to the Pantone Fashion, Home and Interiors color palette with the “next color addition.”

Tic Tac recently launced its latest limited edition "Tic Tac Minions" that have super cute packaging. They are banana flavoured Tic Tac in "Minion Yellow" and you can choose from packages tbat have the names of the characters Stuart, Bob or Kevin printed on the outside. So far i have just found the "Bob" character. It comes in 2 sizes; I had to have both. :(

The Tic Tac's are in yellow~obviously and have the image of the minions printed on them. The Tic Tac's available in the US have the faces of Minions printed on them which sounds even more adorable, but I would never be able to eat them. Im happy with these cuties. :D

Honestly, would'nt mind these guys too..

The "Minions" movie was supposed to be coming to theaters on 10 July 2015, but it hasn't released as yet. In the meantime, watch the trailer in the Movies & TV Series section of our blog.

And now I can't stop humming to the tune of "Ice Ice Baby!!"

#Pantone #MinionYellow #TicTac #Minionsmovie